Digital marketing is of great importance nowadays. While it´s true that it can provide us with great results, it´s necessary to carry out continuous data collection and monitoring actions. There are tools that help us to carry out a marketing strategy effectively. Without them, the work would become unmanageable.
Keeping track of everything that happens on the networks is a big task. Reality changes practically every minute and the most insignificant event becomes a trend on social networks without almost realizing it. Everything is based almost on two points: positioning and speed of reaction. With the following tools we can achieve a successful digital marketing campaign:
- Hootsuite. Thanks to this tool we can manage our social networks from a single program. This helps the congruence and unity of marketing campaigns. It helps you to schedule publications and follow up on them. It evaluates the achieved impact and the return on investment. Hootsuite is one of the most widely used tools today.
- Hubspot. This is a platform created for the development of Inbound Marketing. It attracts users to our website with a marketing system that is not annoying or too obvious. Techniques are used to get customers and also keep them. Basically, it provokes the need to reach your website, and your product by extension.
There is a wide range of tools for digital marketing
- Canva. Is graphic design tool which is easy and intuitive to use. This tool helps to shape your content with the support of its images created by its users. You will be able to add icons and texts provided by the tool itself, and to apply different effects to the images. In addition to all these virtues, it is a very useful free tool for digital marketing.
- Feedly. With this tool we are always aware of the updates of blog feeds that are relevant to us. We also help users to know when something has been published on our own blog. In this way we will always be aware of the latest trends related to our product, while promoting our own blog.
- Similar webs. It is a tool that allows us to know the traffic of websites similar to ours. Like the we know the status of the competition. It is possible to make a data collection that, when interpreted in the right way, can provide us with valuable information.
- Ahrefs.This tool allows us to discover and analyze the incoming links that are made to our domain (also called backlinks). We are also able to know the links that are directed towards competitor’s websites. Another useful tool is to know the origin of the incoming links, which shows us if they come from a website that may be harmful. It is very useful for establishing SEO positioning strategies, and it also has a free version.
Tools for the success of your digital marketing capaing
- Mailchimp.This is a very effective tool for email marketing campaigns. It helps to create newsletters and manage subscriber lists. It also allows segmentation for a better marketing strategy and evaluation of results. One of the most effective functions is the programmed sending.
- BuzzSumo. Allows to track the web’s most popular contents. It allows you to track trending topics, the activities of the influencers with the highest number of interactions and you have the option to generate alarms to keep up to date of all this information.
- Google Analytics. This is a tool that allows us to recognize and data about our web users. It gives us demographic and sociologic information about the webpage´s visitors and their behaviors. In this way, we are able to analyze the success of our marketing campaigns.
- Google Ads. This is a tool that Google offers so that your company’s ad appears when searches are made for the services you offer. Like this, you will get more flow to your website and you can have a better return. It is an evolution of Google Adwords, which includes AI specifications.
There are many other tools that you can find with similar functions. The options are varied and all of them can be helpful. The ones mentioned in this article are the ones with the most useful functions and are the most used for digital marketing. You will surely get a lot out of them to maximize the results of your marketing strategies.
