There are a multitude of applications on the market that cover a wide variety of needs. Having a quality application is not enough for the apps to be massively used. App development may be one of the great professions of the future, but apps are created for one purpose: to be used.
On Google Play alone, there were more than 8 million apps in 2018. And this number has not stopped growing. You only have to perform a search on your mobile to see that there is a huge offer of apps for the same option. This is why positioning is so essential.
You have for sure heard of SEO web positioning. Well, there is something similar for the positioning of APPS. The title ASO (App Store Optimization) helps us to make our APP appear at the top of the search results in virtual app stores.
In this way our application can have more visibility and be more accessible to a larger number of users. The aim is to create more traffic to the download page of our application and thus increase the number of conversions. The system of ASO is very similar to SEO positioning.
Therefore, if we want our app to be successful it is necessary to define a good ASO strategy. This will help to make it better known and facilitate its diffusion. Keywords are another fundamental tool. It is essential to know the target audience to establish these words that will help us positioning.
An attractive name as well as an attractive logo or icon are also necessary to grab the attention of the users. For the name of the app, you should still continue to use the chosen keywords that define the purpose of the app.
The ASO strategy helps your App’s visibility
Another fundamental action is the categorization of the application. If the right categories are established, you will reach the right audience that will surely want to download the app.
A good description of the app´s features accompanied by some screenshots of its functionalities are of great help as well. The video format helps in the image of our application. Video is still the ultimate format for online marketing. Do not hesitate to use video to show a gameplay or present the interface of your app.
Other aspects that help us in ASO positioning are positive reviews. Like this, you can analyze the opinions collected and respond to your users’ comments, and don’t forget to always ask for good reviews! You must take user reviews into account to make the experience with your app better, this is a good tool that will help your prestige as a developer.
The developer’s experience also helps a good ASO result. If the creator has already had other successful apps or has been developing apps for many years, it will favor the visibility of the application (just like search creation).
As you can see all this content appears mostly on the landing page of the app. That is why it is very important to take care of it since it will be our great tool to achieve conversions. That’s why we have to get users to end up on the app. A good ASO positioning will never be achieved without a good landing page.
Of course, we must also attract the public from external links to the app store. Using social networks for example is a good way to attract users. Also appearing linked in thematic articles helps potential users to get to know your app. The resources are very similar to SEO positioning.
ASO requires continuous monitoring. Apps undergo many updates. With each improvement or change a new ASO structure is required. The app market is very competitive, you also have to be very attentive to what the competition is doing.
The ASO of your app requires constant monitoring and maintenance
A good landing page, favorable reviews and the number of downloads are the fundamental elements that will help you achieve a better positioning. Although it may seem obvious, some companies are concerned about good ASO positioning. Most of them play with brand prestige and do not need to work much on ASO.
In a booming and competitive market such as mobile apps, getting noticed can be difficult. Mobile users use an average of 9 apps per day. There is almost an app created for every need.
The future looks promising. New trends in e-commerce, AI and wearables open up even more possibilities for apps. It is therefore important to be well positioned if you want your app to reach as many users as possible. A good ASO strategy can give your quality app the prestige it deserves.
