Creating a website to publicize your business, products and services, or even your personal brand has become one of the most effective ways of marketing. Mainly because if you are not on the Internet you do not exist. However, designing and publishing your website is not enough. One of the objectives, in addition to generating more sales through it, is to try to obtain useful information and then interpret it.
But is it necessary to get into this chaos of data and graphs? Absolutely. Analyzing results will allow you to improve your website. In this way, your site will always be at the forefront, and you will avoid becoming obsolete.
With analytics you interpret, decide and act
Website owners are often overly concerned about how to obtain the maximum information, data and results. The truth is that the most important and complex part of the process is not the collection of results, but the interpretation you make of them. You can have the best tools that provide you with overwhelming amounts of information, but if you don’t perform a good analysis, the data will be of no use to you.
Therefore, one of the best options if you want to improve web performance is to rely on specialists. They will take care of smoothing that path and interpreting the confusing metrics for you. In this way, they make the difficult things look easy.
With an accurate interpretation you will make the right decisions, which will allow your website to grow and evolve, adapting to constant changes.
In another post we already talked about the advantages of interpreting Google Analytics statistics. This tool is one of the many tools that help to collect data and provide information from this data. However, there are other curious facts that can shed light when it comes to understanding results.
Facts about Google Analytics
This tool is one of the most used because of its capacity of obtaining detailed user data. Moreover, this is free. In this way it informs you about public characteristics such as: their place of residency, gender, age, or even the most used language among your visitors. But it also offers really interesting data.
Google knows from which device or operating system you connect.
The advices of the users
Knowing from which advice your users are entering your website will allow you to improve the usability design. With Google Analytics you can even know the type of advice.
Nowadays most people enter websites from their mobile smartphones, however, not everything functions the same. The visualization of a website from an iPhone varies from that of a Samsung. The tool does not only tell you the advice from where your users connect, but also it can show you which device is the most common between your visitors.
You will be surprised with the information will give you, because you will be able to see which are the strangest devices from which they connect. Thus, analyzing the data can sometimes be even fun.
Queries that lead to your website
Google can also be asked about the type of queries that users make, and thanks to them end up landing on your website. For example, a question as simple as “What is SEO?” might have led you to visit the blog. Or this post might have found you asking something like “Why should I use Google Analytics?”.
Browsers and operating systems
If Google is smart enough to know the type of cell phone, what made you think it wouldn’t know which browser or which operating system you use to access the web?
Like this, you will know if they are connecting from Chrome, Safari, Firefox or even PlayStation.
Put an analyst in your digital life
An analyst consumes the big amount of data and statistics through four key actions:
- Professionals analyze the current situation of your website and company. Even if you have little information, in the short term it can be increased and getting relevant data about your traffic will facilitate decision making.
- When a good volume of information is obtained, gathering it, fragmenting it and having the capacity to interpret it, will facilitate the process of creating strategies, depending on the results that have been obtained.
- It is about anticipating events, and thus to avoid or prevent risks. Knowing the trends will be very useful when it comes to giving the public what they will need in a short period of time, and even more so in the era in which immediacy governs the lives of most users.
- Analyzing all of the above will facilitate decision making and actions, which, if done correctly, will have a positive effect in the future.
We hope that this post has helped you to understand the real usefulness of Google Analytics. It´s time to air your website!
