Were you searching in vain for marketing books? In the following article we have created a list complete with manuals, guides and readings, that you could easily apply to your online business.
It doesn’t matter if your purpose is to expand your knowledge, continue your personal learning or even to renew yourself, below you will find the answers you need. It is nothing more than a compilation of readings on digital marketing, you should not miss.
What are the 10 essential digital marketing books, if you want your online business to grow?
We are fully aware of the repercussion of online marketing for your professional life and we hope that you can enjoy the following list, in which we spell out the most relevant details of every one of these selected books.
#1 Marketing para Dummies
One of the best ways to find out how to attract new clients to your business is using digital marketing orientated strategy. Through this book by Patricia de Andrés you will not only find out the most efficient ways to project your message to your clients, but also you will get to know interesting concepts to put into practice.
This detailed manual will help you to achieve all your objectives for both digital and physical businesses, reducing the effort necessary to achieving these goals. Discover the new trends and put into practice the advice you find in the pages of this manual to achieve success in your company.
#2 Marketing Digital. Marketing Móvil, SEO y Analítica Web
How passionate are you about marketing? As you surely know, the possibilities of this applied to your business are countless. In addition to helping you to achieve your financial objectives, sell more and attract new clients or even improve your company’s business figures, it uncovers a multitude of secrets which you were probably completely unaware of.
With this book by authors José María Estrade, David Jordán Soro y Mª Ángeles Hernández Dauder, youwill immerse yourself into the novelties of the concept and discover how you can easily apply them to your company.
Take on a new, more globalised vision of the concept of online marketing, explore how you can improve your business’s web positioning, learn how to manage your pay per click campaigns more efficiently and learn all you need to know about web analytics.
#3 Clientes Globales: Claves para conectar con el consumidor en la red
Did you know that the web has evolved at a dizzying rate in recent times? It is present everyday in our lives, it has managed to change them to unforeseen limits from the different habits of consumers, to another wide variety of very diverse circumstances. Now, how much do you know as a brand about your potential consumers?
Of one of your fundamental objectives is managing to attract new consumers to your business, this could be one of your reference books. Written by Carlos Jiminez, here you will find in good part of the keys that will help you to discover the information you need to know about your clients, being of great use in making your figures and sales grow.
Without a doubt an interesting proposal for those businesses or firms, that long to get to know the consumer better, connect with them and put into practice a set of useful ideas for the growth of any business on the internet.
#4 El Arte de Empezar 2.0. La Guía Definitiva para empezar cualquier negocio en un mundo 2.0
Guy Kawaski is one of the industry benchmarks, we make with respect to marketing and technology. His teachings have been translated into several languages and his followers are countless throughout the world.
Do you have a business on the web and want to make it grow? We propose a guide that should be read no matter what, written by this acclaimed professional. Inside its pages it explores the different steps, which must be taken to find success with your company in the digital universe, making the most of the web.
One great option that will help you to understand the differences between a physical business and an online business much better, completely updated so that you know the latest in current marketing.
#5 Growth Hacker Marketing: El futuro del social media y la publicidad
Do you need to get to know another perspective on marketing, which provides useful strategies maybe for your start up? This guide uses interesting reflections and a complete philosophy of practical knowledge which applies to a strategy of Growth Hacking.
Written by Ryan Holiday, one of the most well known professionals in the world of online marketing in the United States, it provides you with a complete work mechanic without needing to spend significant sums of money in useful tools like Facebook, Twitter and many more options. Although it is ideal for startups, the knowledge passed on in this bookd will be of great use in your online business.
Fulfill your objectives much easier with this expert author’s recommendations, his advice, knowledge and see a notable improvement which will allow you to cease more traffic, users, increasing the benefits for your business considerably.
#6 Aprende facebook ads desde cero
Do you still not know what is the function of advertisements on Facebook for the optimal growth of your online business? If you have for example, an online store or any other type of business, you must be present in this popular social network. In addition, if you make use of the advertisements correctly, you can have access to potential customers much easier.
This guide written by the expert on Facebook ads, Roberto Gamboa, will teach you step by step how you should create your first adverts with the aim of attracting customers interested in your products or services to improve your company’s figures.
Inside its pages you will be surprised with a plethora of tips, ideas and proposals for you to achieve success in your public campaigns on Facebook with a simple and 100% practical strategy.
#7 Marketing Online 2.0: cómo atraer y fidelizar clientes en Internet
It is impossible to escape the fact that the internet has brought about a revolution in communication and business. Do you want to find success in attracting new clients and building loyalty with them for your online business? The third edition of this guide written by Fernando Macía, is fundamental for any type of company or business on the web.
This book was especially designed for both professionals and entrepreneurs, that want to build their own online marketing plan successfully, improve their company’s positioning on web browsers and as a result, increase their business’s figures.
In it, you learn with different types of strategies, solutions and truly useful tools to obtain a much more global perspective of the concept of online marketing, being able to put into practice every one of the recommendations easily in your idea of a business or company. Reap the rewards the internet offers to your business.
#8 Visibilidad Online – marketing digital 2018
Are you looking for ways help you attract more traffic and potential customers to your business and improve your income. It does not matter if your position in the company is as CEO or you are with a physical company that wants to transfer to the internet, in this book by Bernat Riera, you have a complete manual to dominate every facet of online marketing.
Learn to optimize the cost of your public campaigns on Google Adwords, Facebook and many other possibilities. You will get to know how you can generate new ideas for your business which allows you to generate significant profits, you will explore different formulas to analyse the behaviour of your visitors, you will know how to measure results and you will learn the more assured techniques to increase the number of daily visitors.
Your website is the best showcase for your company and with the help of this guide, you will get better results, a larger number of sales and you will know the most effieicnt tools to further improve your number of sales.
#9 Estrategia de Marketing Online: cómo conseguir los mejores resultados en tus campañas de marketing
Do you need to discover how to plan a marketing strategy for your online business? Perhaps you don’t know how to start in the online universe, or even rely on insufficient tools. This guide by Jose Vergara is the solution to your problems, that we suggest you consult.
Inside its pages it shows you how to plan your strategy aimed at attracting new customers, outperform your competitors, differentiate yourself from the rest of the companies in your sector, clearly define the key factors that differentiate your product or service from the rest, show off your story to connect with potential clients, design your marketing strategy with detailed actions and a wide range of possibilities of practical application.
This is a complete guide, which is entertaining to read, and in which you discover the secrets of webinars applied to your online business, among many other options. It build loyalty with your clients with the help of the best tools applicable to digital marketing.
#10 Claves para conectar con tus clientes
Do you not know how to offer the solution your clients need? In the lines of these books not only will you learn about a great deal of recommendations that can be applied practically to generate content that interests your audience, but also other efficient ways to connect with your readers will be spelled out.
Important professionals of the digital marketing sector such as Vilma Núñez, Borja Girón and Lara Arruti collaborate in this book. Without a doubt it is one of the reference options that you should consult in order to broaden your learning and improve the results of your business.
Making use of a good content strategy you can communicate whatever you need to your clients, attract new and interesting people to your products or services and even build loyalty between these people and your business. In this guide you learn with real examples, which allow you to improve your business’ online positioning and make it grow exponentially.
Now you, did you get to know the best online marketing books through our list? We would love to know your point of view on this!
