SEO is powerful. No doubt about that. In the modern digital market, it is essential. The power of SEO is understanding the way in which Google algorithm works and indexes the websites.
The majority of SEO elements are closely correlated to the most important positioning factors. We aim in creating impression your website makes on Google bots. We ensure that it is best possible.
Nobody knows exactly how Google algorithm works. We are aware of the most important basics and the fact that its primary goal is to present to the users relevant and valuable content.
Therefore, all professional SEO experts aims in developing a website for people, but this is only the main theme. We know what we should focus on. The most important factors for Google are:
- Content
- Backlinks
- CTR rate – the time users spend on our website
- Website loading speed
- Mobile friendliness
Important facts of SEO success
Those are important, but the true key to SEO success is correlated to use of 5 most powerful SEO elements. Let’s have a look at them.
1.Research
Research is a very important part of SEO. In fact, every good strategy starts with this step. It allows us to understand the market, our customers and competition. At this stage we look for opportunities and threats.
Actions we take during our SEO are determined during research. We need to develop buyer persona – fictional representation of our ideal customer. If we adjust our strategy to our target audience, we can boost our performance through delivering exactly what they need.
During research we also identify our strategic keywords. Absolute basics of SEO, they hold great power. Some of them are heavily occupied and it will be hard to rank for them.
That’s why in-depth research is required. We need to find the ones that are not that popular, yet relevant. We should find out in what way our target audience is looking for our product.
Are they using voice search? Any specific vocabulary? Do they look for answers in featured snippets or read articles? When we have the answers, we can act according to them.
2.Content
Content is benefiting your website on few different levels. First of all, it is a perfect place to fill with your strategic keywords. However, you need to be careful. Forcingly putting as many keywords as possible in unnaturally way looks spammy and Google detects it.
You can also develop your content in a way that it can compete for first SERPs and featured snippets for different search queries.
Nevertheless, the main goal of your content is to provide value to your audience. Valuable content attracts people, generate backlinks and increase the time users spend on your website. Enough reasons to become one of the most powerful SEO elements.
3.Backlinks
Backlinks works for you in 2 ways. Very effective ones. They show Google that your site has good authority and drives traffic to your website.
Link building consists mainly of content creation, which later can be shared on different platforms. We can also ask some bloggers to review our offer, write about it and link to our website. This post later has a chance of being referenced again.
Backlinks influence positioning not only because of traffic they generate. They are indicator that our content has been properly researched. It is important to link to sites with good authority so Google can see that our content is of good quality.
Other quality sites linking to us are also indicators of our website value. However, remember to avoid links from toxic sources.
4.Social media
This might be surprising but social media holds great power to improve your positioning. Especially these days, when people spend there more and more time.
It is perfect place to launch your marketing campaigns, reaching your target audience and gaining recognition.
You can also use them to better promote your content and get some more backlinks and traffic to your website.
5.Brand image
Brand image is really important in SEO. It can drive massive amount of organic traffic to your website. People aware of your brand will look for your product by typing your company’s name in Google so you would appear as the first result in SERP.
This obviously means more traffic, more backlinks, bigger audience to target with your marketing etc. Simple but yet, effective.
How to take advantage of these 5 most powerful SEO elements?
In order to fully benefit of opportunities provided by these powerful SEO elements you would need experience. It seems simple but is complicated. Additionally, to work well, these elements need to work together with many other SEO aspects. Only then we can benefit from them to the greatest extend. Let our professional team at RANKTOP handle it for you. Trust us we have done it before
