How can I be in the first positions of the results page? Why doesn’t my website go up in Google’s ranking? What can I do? These are the questions that every company has asked itself at some point in its existence. The truth is that there are many reasons and there is no concrete answer that clarifies these questions.
If you have been struggling for a long time to get a good position and you still haven’t achieved it, pay attention to these possibilities:
You haven’t given SEO a chance
We live in a world where we want results now but when we talk about SEO, about positioning in a natural way, we must be patient. Things must be done well and in order. It takes time to research, create and implement a strategy, as it also takes time to produce quality content.
In addition, it will take even longer for Google to realize that changes have been made and new words have been indexed. Finally, you have to wait for the search engine to determine whether or not you are actually providing new value.
Google’s own experts say that after 4 to 6 months you start to see results and sometimes it takes up to a year. Time is something that cannot be avoided and that is why SEO requires a lot of patience.
The words you think may not be the right ones
Google has to think a lot about what it wants to show, so it is good to look around the first page and see what kind of content Google rewards. We say this because sometimes we insist on positioning a certain word on a specific page and despite all the good SEO that is done, it is not achieved because for Google it is not correct.
Your web design is conflicting with SEO
You have a spectacular website with a modern, minimalist and well-designed layout and you paid a lot of money for it. So why Google doesn’t appreciate your work?
It is possible that the design is incredible, but you may not have taken into account all the parameters related to SEO. There could be a lot of things that impede ranking such as: duplicate content, insufficient content, outdated content, difficult or confusing navigation, poor keyword targeting, incomplete titles and descriptions.
You don’t have links redirecting to your website
Find links that redirect to your website in a natural way. You need several links: some from relevant sites and others simply from normal pages such blogs related to your sector.
These links will expand the information and will also improve your relationships with experts in your niche. In addition, Google values them highly as they increase the quality of your page. Special care must be taken with links that make no sense and point to your website. Google usually detects all this kind of negative practices and could penalize you.
It can be that google is punishing you and you don’t know
Google penalties are real, they are not a myth. One day you find yourself in a very competitive position and suddenly you disappear from the search results as if by magic. What can you do?
If your organic traffic decreases, if you lose visibility for some keywords, if your domain name disappears when searched by name or is de-indexed from the search engine… Then it is very likely that you are penalized. So, check your website and try to fix anything that violates Google’s general guidelines.
SEO should not be isolated
Online marketing involves many things: participation in social networks, getting links from influencers or relevant pages, SEO, SEM, etc. Google sees beyond the products you sell on your website or your blog posts.
We are not saying that posting regularly on Instagram allows you to appear in the ranking. We’re saying that building a community on social media will get more people to see your website, visit your content and click on your links. And all of this builds reputation and will help you thrive online in the future.
Your competitors are doing more than you
Nowadays everyone knows the optimization of search engines, it is not a secret. In fact, it is a fundamental part of modern marketing that everyone needs to use in its online strategy. For this reason, if you think you don’t need it, you will be helping your competition to achieve their goals.
The beginnings in SEO are hard but remember that it’s not you against Google. It’s you against all your competition battling it out in a great duel to meet your goals.
