Inbound Marketing can be more effective than other types of publicity, such as remarketing or Outbound Marketing, because it allowed other people to decide. While Outbound marketing can sometimes be overwhelming and even annoying, with Inbound marketing users choose themselves to interact with your brand. In addition, they will be actively searching for you, and the way they find you will be natural. For example, a user who finds a service on their own is more likely to become a loyal customer than one who has been chased by the traditional “Buy now!” message. Because in the end the user is the one who has chosen to interact with you.
With a good Inbound marketing strategy, you will be able to establish a dialogue and avoid the common mistake of launching messages without listening to your audience or attending to feedback. If you follow this, the effectiveness of revenue in conversion rates will be improved. Therefore, these five elements are the ones that we use at Ranktop to create powerful Inbound marketing strategies and give visibility to your company.
SEO
It may seem complex because of the difficulty in controlling it, which leads you to think that it is a waste of time. In reality, having a quality website and optimized content ensures that Google’s web crawling technology can identify and index the content. If this is achieved, your site will appear for free to all those people who perform searches. This point is important because if Google does not find it, it means that you do not exist, and therefore it will be difficult to launch your business.
Our professionals optimize the content, as well as the structure of the website, in order to receive organic searches in the search engine results pages or SERPS.
By combining PPC and SEO you can achieve a higher volume of searches and quality leads.
The first step is to identify the most important keywords for potential customers. In addition, it must be ensured that they have a high search volume to attract the most relevant audience and that they are also well segmented. The second step is to equip yourself with the right tools that allow you to measure the results as accurately as possible.
PPC
Paid search is also part of the Inbound marketing family, since ads appear when a user is actively searching for something and therefore does not interrupt other activity.
In this way, with these ads you pay to appear in the SERPS or Google results pages, instead of appearing organically, you will get the following advantages:
- You get the best positions, and therefore you will have more chances that people will see your ads, plus by employing the specific keywords you will attract quality visitors.
- You can control the budget, pause ads when they are not convenient, target specific devices or easily measure ROI.
For this reason, we recommend to always combine PPC and SEO, in order to achieve higher search volume and quality leads.
Content marketing
Content plays an essential role in the process of Inbound marketing. If with SEO you open the door to guests, with content marketing you will be ensuring that guests stay and do not leave. But how can achieve you this? By creating useful, new, attractive and impactful content, otherwise it will be very difficult to keep your leads.
- Create a blog. Generating this type of content will help attract new visitors and keep your audience informed. You can even become a thought leader in your industry. Our blog, for example, is one of the elements that benefit traffic. Of course, it is important to establish a content calendar to maintain the regularity of publications.
- Downloadable content. Customers can acquire more information about your products or services will generate greater confidence.
- Customer testimonials. Showing the opinion of other customers can be of great help to convince other potential customers.
Social networks
As you can see, each element feeds from the other. In this case, social networks serve as bait to attract readers, promote and share content, and to ensure that it reaches your audience. Because it is such an open channel, it also allows you to listen to your users and discover their needs. The key steps to drawing up a good promotion plan are the following:
- Selecting the right platforms to disseminate content.
- Establish a calendar for publications, never leave anything to chance.
- Establish synergies between the different channels or networks.
- Interact with the community.
Landing page
Landing pages are where potential customers end up after clicking on the call to action. It can be a product page, or a form to download a document. All in all, these are the aspects to keep in mind:
- Every landing page has a purpose and establishing it must be one of the priorities.
- Using videos or images will help visitors gain confidence, and consequently conversion.
With these five elements of Inbound marketing, the success of your strategies will be assured.
